Snowbird Launches Blue Bird Ski Discount

Inversion Diversion:
Snowbird Launches Blue Bird Ski Discount

Snowbird Ski and Summer Resort is offering a $20 discount on lift tickets on days it deems the inversion in the Salt Lake Valley is most intense, helping residents escape the poor air quality of the city and enjoy the clean air in the mountains.

“Although you can’t see it from the valley, the skies are blue and the sun is shining at Snowbird during most inversions,” said Dave Fields, Vice President of Resort Operations. “We’re calling it the ‘Blue Bird’ discount to remind locals that the air is clear at Snowbird.”

Snowbird will announce the Blue Bird discount days on its Facebook and Twitter pages, www.Facebook.com/SnowbirdUT and https://twitter.com/Snowbird, by 5 p.m. the day before the discount will be offered. Guests may then ask for the Blue Bird discount at any Snowbird ticket window to receive $20 off a full-price all-day adult lift ticket, and $10 off a full-price all-day child (age 7-12) lift ticket. The resort is also offering a $10 discount on ski and snowboard rentals at Creekside Sports on designated Blue Bird days. To receive the discount on rentals, print the coupon at www.snowbird.com/winter/rentals/creekside/.

The first Blue Bird day will be tomorrow, January 18. Snowbird encourages visitors to carpool or take public transportation to the resort. Information on Utah Transit Authority’s Ski Service may be found at www.rideuta.com/mc/?page=RidingUTA-SkiService.

“We’re trying to create a silver lining for the inversion, and not contribute to it,” said Fields. “Please carpool or take the bus to the resort to help reduce the number of vehicles on the road.”


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